Credo and NextWorld's Story
In the United States, there are only 30 ingredients banned from personal care products while the European Union has banned over 1,400 ingredients. Credo Beauty is addressing this disparity by rigorously identifying harmful ingredients and carrying only clean brands – this company truly cares about what goes on your body. Credo sells products that customers use daily, year after year: it is a company with a clean beauty manifesto.
Creating a Standard for Well-Being
The Credo Clean Standard embodies the company’s complete commitment to beauty, health and well-being. It also serves to connect to a vibrant and rapidly growing ecosystem of clean beauty brands with a new generation of informed consumers.
Credo’s in-store experts help people discover products that deliver both health and beauty for all individual skin types and needs. A “totally personal” customer experience defines Credo, transforming beauty routines with cleaner, healthier products that meet Credo’s high standards.
Favorite Fact"As clean and sustainable beauty becomes top of mind for a much broader consumer base, we have an incredible opportunity to build on Credo's trusted voice in the space." – Stuart Millar
The Authority for Clean Beauty
Stuart Millar joined Credo Beauty as CEO in March 2022 with over 20 years of experience scaling mission-based beauty and fashion brands. Stuart has proven success in brand, DTC, wholesale, and retail strategies and prior to joining Credo, served as the General Manager & President of Aesop Americas, which he took from four stores to 75 during his tenure.
The Standard Bearer for Clean Beauty
Co-founder Annie Jackson launched Credo Beauty as the leading clean beauty retail chain in 2014. The Credo team has extensive experience in merchandising, branding private label and omnichannel retail with its core expertise reflected in the Credo Clean Standard.
Through expansion of retail stores, development of direct-to-consumer channels, thought leadership on clean beauty standards, and creating personalized connections to Credo’s beauty experts, this team makes it easy for customers to discover clean beauty brands, no matter where or when they make their purchase decision.
NextWorld and Beauty
NextWorld’s founding investment in Credo Beauty was driven by our perspective that consumer migration to clean beauty will disrupt the cosmetics sector and our belief that a new, exciting independent retail experience was needed for the clean beauty customer. Credo, and the clean brands that it carries, need investors who can support long term growth during the transition to a healthier and more beautiful future. NextWorld will continue to seek opportunities for investment in this evolution, from retail innovation to supporting the growth of clean beauty brands.
Credo Beauty is setting a new standard for clean beauty through owned retail and online stores.